A small business finds an innovative solution amidst the global pandemic
COVID-19 is disrupting businesses across the globe. Local companies are experiencing the impact particularly hard, as they search for creative solutions to keep clients interested and engaged from a distance.
One of these companies has found an especially creative solution. Train Like a Girl is a soccer company that consists of female trainers for female players. Their services include personal training, clinics and opportunities for female players and coaches to advance.
So how do you train players without being with them? That’s a question that founder Rachel Kirkham had to deal with head on.
When school was cancelled we had a large surge in bookings, but when the government shut down parks and sports facilities, we were out."
Rachel Kirkham - Founder, Train Like A Girl
The Solution
There’s no denying that fitness and motivation are vital to get through these quarantined days. Train Like a Girl has found a way to stay in business by offering their services to clients virtually.
With an iPad and a Brydge keyboard, we’re able to have one-on-one contact with our girls while still maintaining social distancing."
Rachel Kirkham
The iPad and Brydge keyboard combo is a perfect solution, especially for businesses on the move. Less expensive than a laptop, the versatile viewing angles and functionality of the keyboard create a laptop-like experience that adapts to each professional’s use-case.
They are simple and give us the flexibility to use the features of a tablet while still being able to use the keyboard."
Rachel Kirkham
Train Like a Girl - Their Purpose
In a way, Train Like a Girl’s purpose is similar to how many small business owners feel during these trying times - they’re competing as the underdog. The idea behind Train Like a Girl was first realized when founder, Rachel Kirkham, lived and played soccer in Mexico for a few years.
Kirkham explains, “I was bypassed by the male-dominated sport until I got on the field and showed them wrong. I helped inspire other girls that they could play too and this completely changed my perspective.”
Inspiring and encouraging women is perfectly encompassed in Train Like a Girl’s mission:
We want to give every female soccer player the chance to associate with powerful women in a male-dominated sport so that we all become female ambassadors to empower women in and outside of sports."
While face-to-face interactions are ideal for communicating and understanding others, technology is able to fill many of the gaps that small businesses are facing. If you have a business and are searching for a virtual workplace solution, Brydge wants to help. Reach out to us at sales@brydge.com.
To learn more about Train Like a Girl and the great work they do, check out their website or Instagram:
